I think it's really cool when fans and Achievers incorporate their love for The Big Lebowski into their businesses.  Jason Smith and Rick Vaske did just that when they created Dude Cereal and Energy Bar at Gulf Coast Town Center in south Lee County Florida.  This joint does not serve beer and white russians.  They serve cereal to children, high school students, and whoever else walks in the doors.

Along with all the sugary cereals mom tells you not to eat, they also serve cereal toppings and all the milk you can drink.  There are 30 varieties of cereal to choose from and you can purchase several bowl sizes, or a bottomless bowl for only $6.  They're trying to create a safe environment for kids and families to hang out.  They make sure to play morning cartoons on the TVs in the store and even offer Wii bowling tournaments every Saturday morning.

http://www.naplesnews.com/news/2009/dec/09/wheaties-not-whiskey-served-bar/

Visit the Dude Cereal Bar - http://thedudecerealbar.com/

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