I've recently started watching Portlandia, Fred Armisen's show poking fun at Portland, OR, so I'm feeling very up to date on the hipster culture of the Northwest.  I'm sure most of you are aware Pendleton recently created a new "dude" sweater loosely based off the original design.  Many Achievers are split on whether or not to embrace the product.  I think the sweater looks nice, it's in now way a "Dude Sweater," and if it was priced for $50 I'd instantly purchase one...but that's just like, my opinion, man.

So here's a story about a wedding where the grooms all wore these new Pendletons.  Of course Pendleton loves it for their PR stuff, and it just so happens to come from Portland, OR.  Sounds like the basis for a Portlandia episode if you ask me.

http://blog.pendleton-usa.com/2011/12/22/a-very-lebowski-wedding/

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